Brown-Forman

Case Study



Description:

Founded in 1870, Brown-Forman Beverages Worldwide is one of the largest American-owned companies in the wine and spirits business. The company produces and markets worldwide such well-known brands as Jack Daniel’s, Canadian Mist, Southern Comfort, Early Times, Korbel champagnes and Fetzer and Bolla wines. Its revenues in 2002 were $2.3 billion.


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